Barnardos Buddies: A unique brand extension

The Barnardos Buddies brand identity was custom-designed by our inhouse design team, as a vibrant extension of the Regular Giving Donation program. It represents the adults and children supported by Barnardos in a fun, gender-neutral, and distinctive manner. Since the launch of this new identity, the program has achieved remarkable success, resulting in over 400% growth in revenue. This transformation highlights the power of a thoughtfully crafted brand identity in driving engagement and support.